9 – 11 February 2020
BIT, the International Travel Exhibition, is a show with worldwide appeal that brings together those who work in the tourism industry from all over the world as well as a large number of visitors, travellers, and press.
BIT is to be a completely new experience. Even from a logistical point of view. In fact, the new location of the event will be Fieramilanocity (the innovative exhibition centre in the city) and MiCo (one of the largest congress centres in Europe and the world).
Along with the four main sectors – Leisure, Luxury, MICE and Destination Sport – there are to be three visitor itineraries dedicated to themed areas that are seeing great growth: A Bit of Taste (food and wine), Be Tech (digital) and I love wedding (dedicated to honeymoons)